Can you elaborate, my brain is kind of struggling to see what you mean here
I basically copied what you said (from my
current, personal point of view [despite not sounding personal at first]):
If it's the easy way out so fucking what
Judgements about a person's character is made due to the genetic interests of a group, and the individuals in the group. If someone is considered lazy or cowardly, then the group may want to (1) change the individual's behavior, (2) reduce their bio-sociological resources (punishment/deterrent/half-way to 3), (3) remove them from their (sub-groups relevant here) gene pool, etc.
So, these kinds of insults mean: (1) "We/I won't cooperatively see to your genetic interests.", (2) "You are not fulfilling your genetic interests, in case you didn't know.", (possible kin-selective altruistic instincts stemming from 3), (3) "You're not contributing to mine/our genetic survival.

", etc. These would then not be relevant if the goal is not to pursue the genetic interests in the first place.
Of course, that's just the theory. In reality, damage to genetic interests will often cause physical or emotional pain, no matter if we think we're above it or not. This ties into the strategy of using the higher cognitive functions to counteract/battle the instinctive-genetic generation of emotional pain. For me this works fairly reliably; if the body and brain is healthy, then the neocortex or whatever has more sway of what mental activity occurs. Furthermore, meditation practices involved in strengthening the neocortex/developing increased objectivity (sensation-based over instinct-based, or whatever) are effective for me.