If you feel like living is "winning", then you will always look at death as "loosing".
For the truly aware, this holds no water. What do you win by living? Absolutely nothing! You get no trophy, no awards ceremony, nothing. However in death you gain peace and silence. You no longer have to deal with stress, anger, sadness, happiness, none of it. So for me I'd say if you are looking at this as a game of winning or loosing, death is the greatest prize you can ever receive.