Yeah, I agree with you on this. While I understand that the consumerist society we live in can make it so that we find ourselves participating in it unintentionally at times, it is important to call out ourselves and others for this type of hypocrisy. This type of brand loyalty to big corporations is kind of weird to see from someone who is so against capitalism since you would assume that it would be something that would be acknowledged and worked on instead of announced proudly. It's especially bad when looking at the shit that Apple is now trying to pull off at the moment with the Apple pro vision headset.
Watch from 38:13 to the end.
I've shared this video on here before but I just felt like highlighting it again because of how perfect the ending is. I'd honestly recommend watching the whole video if you get the chance to since it's very interesting.
In general, supporting and cheering for corporations is, in my opinion, pathological.
It doesn't matter which corporation it is.
Of course, the leading example is Apple.
The current meme is a trained army of followers who buy EVERYTHING from Apple.
However, this problem also applies to other corporations.
For example, I like games.
I often browse gaming forums.
Very often I see a "war" between the followers of Microsoft (Xbox) and Sony (PlayStation).
This is kind of abstract to me.
Corporations don't give a damn about consumers.
But that doesn't stop some people from arguing.
Of course, I wrote my previous comment half jokingly, half seriously.
Of course, I'm not saying that you shouldn't buy products from corporations.
Unless you live in some cave in an isolated place, sooner or later you have to use the corporation's services/products.
You just shouldn't overdo it.
Currently, corporations have too much power.
Unfortunately, I don't speak English, so I don't fully understand the video you sent.
But I guess the point is that corporations are focused on profits and making consumers dependent?
Creating artificial needs.